Abstract

Author:

Ifeoluwa Oreofe Adekuajo, Chioma Ann Udeh, Osariemen Osunde Uwagboe, Rosita Eberechukwu Daraojimba

Doi: 10.26480/magg.01.2024.01.10

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

This scholarly inquiry examines the interplay between event tourism and urban regeneration, with a focus on its application within American cities. The raison d’être of the study is to elucidate the transformative influence of event tourism on urban landscapes and to proffer strategic recommendations for its implementation as a tool for economic revitalization. The methodology is grounded in a comparative analysis of global case studies, enriched by quantitative and qualitative data synthesis to evaluate the multifaceted impacts of event tourism on urban renewal. The main results reveal that event tourism acts as a dynamic catalyst for urban regeneration, driving economic growth, cultural development, and infrastructural improvements. The study identifies the strategic utilization of cultural events, the repurposing of abandoned infrastructures, and the engagement of urban tourism as pivotal elements that contribute to the rejuvenation of urban centers. Conclusions drawn from the research affirm that event tourism is not a panacea but a strategic component that, when effectively integrated with urban planning, can yield substantial benefits. The study culminates with recommendations for American cities to harness event tourism by leveraging their unique assets, fostering community involvement, and ensuring sustainable development practices.