Abstract

Author:

Preye Winston Biu, Onyebuchi Nneamaka Chisom, Aniekan Akpan Umoh, Bartholomew Obehioye Obaedo, AbimbolaOluwatoyin Adegbite

Doi: 10.26480/magg.01.2024.11.17

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

In the era of data-driven decision-making, the utilization of geospatial data visualization has become increasingly crucial for businesses seeking a competitive edge. This study investigates the impact of geospatial data visualization on business decision-making, drawing a cross-country comparison between the United States and the United Kingdom. Employing a mixed-methods approach, the research combines quantitative analysis of businesses’ adoption of geospatial data visualization tools and qualitative examination of the perceived effects on decision-making processes. The study delves into the technological landscape, identifying trends and variations in the adoption of geospatial data visualization tools in both countries. Additionally, it explores the factors influencing the integration of such tools into business strategies, considering regulatory environments, technological infrastructure, and organizational culture. Through in-depth interviews and surveys with key stakeholders in various industries, the research aims to uncover the nuances that shape the decision-making landscape. Furthermore, the study evaluates the tangible outcomes of incorporating geospatial data visualization into business processes, such as improved strategic planning, enhanced market analysis, and optimized resource allocation. By comparing practices in the USA and the UK, the research aims to identify potential cultural, regulatory, or economic factors that contribute to variations in the perceived impact of geospatial data visualization on decision-making. Ultimately, this research contributes valuable insights into the evolving role of geospatial data visualization in business decision-making and offers practical implications for organizations seeking to leverage this technology. The cross-country comparison enhances the generalizability of findings and provides a comprehensive understanding of how businesses in distinct contexts harness geospatial data visualization tools for strategic decision-making.